FISKARS GROUP Twelve heritage brands. One operating model. Record growth.

With a portfolio of 12 heritage brands like Iittala, Wedgwood, Georg Jensen, Royal Copenhagen, and Moomin, the Fiskars Group holds over 1500 years of history.

THE CHALLANGE
The brands were collectively failing to reach the next generation and build a future platform for growth. Back office savings weren't enough to justify the portfolio. What was missing was a logic that drove real brand value.

WHAT WE DID
Built an operational playbook moving from continuous product development to two story-led collections per year, with cross-functional teams built for new channels and selective distribution. Then brought in creative directors from luxury fashion to make each brand distinct and culturally relevant for the next generation.

THE RESULTS
50% reduction in time to market. Double-digit net sales growth. Record margins and EBIT growth.

WHAT THIS SHOWS
The system has to be built around the brand, not the other way around.